How to Not Lose Money When Doing PPC

Posted on | Monday, June 20, 2011 | No Comments

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if you apply it properly, it will save you hundreds if not thousands in the long run.
(more money for you, less money for that bastard google )

so the question we’ll attempt to answer here is: “how do we know how many clicks to send into a keyword before we determine that it’s unprofitable?”
i’m talking about an exact dollar amount where you can confidently say “this keyword sucks” and stop pouring any more money into it, and have the math to back it up.

so to start with, we’ll need just 2 numbers:
1) the offer payout for each conversion
2) your bid for the keyword

we then calculate the required conversion rate for the offer to break-even. (that is, when your costs equal your income and your total net profit is $0)
cRate

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